AI Growth Copilot

The AI copilot surfaces data-grounded suggestions. No suggestion is actioned automatically. Every recommendation requires explicit human approval before any campaign, message, or pricing change is executed.

Pending recommendations (3)

campaign

medium confidence

Zalo at-risk re-engagement

Why: 34 members with 8–14 day inactivity; Zalo open rate 3.2× email in prior campaigns.

Proposed action: Send Zalo message with 1-month freeze offer

11 estimated member saves

144.5M ₫ revenue protected

pricing

high confidence

Seasonal promotion — Tet window

Why: Trial conversion historically +12% in weeks 2–3 of Jan; Tet campaign improved CAC by 22% in demo cohort.

Proposed action: Run 2-for-1 trial in Jan week 2–3

28 estimated new members

245.3M ₫ estimated revenue

content

high confidence

Recovery upsell sequence for City members

Why: 41% of City-tier members visited recovery centre ≥1× but have no recovery entitlement.

Proposed action: Draft 3-email recovery upsell sequence (requires marketing review)

44 estimated upgrades

15.0M ₫ incremental MRR

Governance rules

✓All suggestions grounded in actual member/campaign data

✓No autonomous pricing changes — human CFO sign-off required

✓No autonomous member communications — marketing manager approval required

✓All approvals logged with approver, timestamp, and rationale

✓No individual wellness data used in targeting without member consent

✓Rejected suggestions suppressed for 30 days before re-surfacing