Leadership Demo Story
~10 minute executive walkthrough
DEMO — All data, prices, members and economics are synthetic. Not real KOI figures.
~10 min total
Acquisition
~2 min
Finding the right members
312 leads/month · 38% trial conversion
Talking points
● 7 clubs across HCMC — each with a catchment radius of 1.5–2.8km
● 8 campaigns running: Zalo (lowest CAC at 186k ₫), referral, Google, Meta, TikTok, offline QR
● Blended CAC of 385k ₫ — 38.4× LTV:CAC ratio
● Lead pipeline with AI-assisted scoring (requires human advisor review)
Full demo flow
1
Acquisition
Finding the right members
~2 min
2
Conversion
Trial → paid member
~2 min
3
Activation
First-42 habit formation
~2 min
4
Retention
Keeping members for years
~2 min
5
Classes & Recovery
PT, classes, recovery
~1 min
6
Residence & Work
Wellness for buildings and companies
~1 min
7
Executive Economics
The full picture
~2 min