Executive Dashboard
DEMO — All data, prices, members and economics are synthetic. Not real KOI figures.
Active Members
1,847
↑ +64/month net
MRR
3.6B ₫
↑ 43.0B ₫ ARR
CAC
385k ₫
↓ Blended all channels
LTV / CAC
38.4×
↑ 14.8M ₫ LTV
Payback
0.3 mo
↓ CAC payback period
Trial Conv.
38.1%
↑ 38.1% — demo Q3
Activation (F-42)
71%
↑ Complete First-42 journey
Monthly Churn
4.8%
↓ 89 members/mo
Monthly member flow
+153 New members
→
−89 Churned
→
+64 Net growth
Direct trials: +119 Residence: +23 Work: +11
Cohort retention — months 1–12
Month 1: 100%Month 6: 54%Month 12: 34%
Revenue composition — 4.1B ₫/month
Core membership 3.6B ₫
PT sessions 406.6M ₫
Recovery 99.8M ₫
Premium classes 18.4M ₫
Unit economics
CAC (blended)385k ₫
ARPM1.9M ₫
Gross margin58%
Contribution / member1.1M ₫
LTV14.8M ₫
LTV : CAC38.4×
Payback period0.3 months
Acquisition by channel — last 30 days
Zalo 22
Referral 21
Google 19
Organic 17
Meta 14
Offline 9
Email 9
TikTok 8
Member distribution mix
Direct member: 1,383
KOI Residence: 241
KOI Work: 223
Residence + Work = 25% of members
· 832.4M ₫/mo channel revenue
Club performance
| Club | Members | Capacity | Utilisation | Status |
|---|---|---|---|---|
| District 1 Central | 387 | 500 | Near capacity | |
| District 2 Thao Dien | 312 | 400 | Healthy | |
| District 3 Vo Van Tan | 201 | 300 | Healthy | |
| District 7 Phu My Hung | 298 | 400 | Healthy | |
| Binh Thanh Phan Dang Luu | 234 | 350 | Healthy | |
| Thu Duc Linh Trung | 187 | 300 | Healthy | |
| Tan Binh Cong Hoa | 228 | 350 | Healthy |