First-42 Activation Journey
DEMO — All data, prices, members and economics are synthetic. Not real KOI figures.
71% of members complete First-42
✓
Day 1
Welcome + club tour
Population completion: 97%
Completed
✓
Day 3
First class booking
Population completion: 84%
Completed
✓
Day 7
3-visit milestone
Population completion: 71%
Completed
✓
Day 14
PT consultation offered
Population completion: 58%
Completed
→
Day 21
8-visit activation threshold
Population completion: 52%
6
Day 30
Habit check-in + renewal
Population completion: 47%
7
Day 42
Fully activated
Population completion: 71%
Why First-42 matters
4.2× longer average membership for activated members
71% of completers still active at 12 months (vs 21% for non-completers)
Day 21 is the critical habit-formation threshold — key intervention point