Community & Referrals
DEMO — All data, prices, members and economics are synthetic. Not real KOI figures.
287 active referrers
21 referral joins/month
62% referral conv. rate
NPS 47 net promoter score
Referral programme
1
Member shares their personal referral link
2
Friend starts 7-day trial (referral tracked)
3
Friend converts → referrer earns 500k ₫
Referrals this month34
Converted21
Conv. rate62%
Reward paid10.5M ₫
Referral CAC500k ₫
Referral CAC = 500k ₫ vs blended 385k ₫ — -23% cheaper via referral
Referrer leaderboard — this quarter
#1
Nguyen Thi Lan City
5 referrals Ambassador
#2
Le Van Duc Wellness
3 referrals Active
#3
Tran Thi Mai City
2 referrals Active
#4
Hoang Minh Tu Local
1 referrals New
⚠ Anti-fraud: max 10 referrals/member/quarter. Self-referrals and family accounts detected and flagged. Rewards paid 30 days after trial converts and first month paid.
Net Promoter Score
47
NPS — Industry avg: 32
Promoters (9–10)62%
Passive (7–8)23%
Detractors (0–6)15%
Community events
Aug 15
KOI Run Club — District 1
Saturday 06:00 · 47 registered
Aug 22
Wellness Workshop — Breathwork
Sunday 09:00 · District 2 · 22 spots left
Sep 05
Member Night — Q3 Celebration
Friday 18:00 · All clubs · Free for members