Retention Cockpit
DEMO — All data, prices, members and economics are synthetic. Not real KOI figures.
4.8% monthly churn
89 churned last month
5 at-risk members flagged
91.1M ₫ revenue at risk
Cohort retention — months 1 through 12
100%
M1
87%
M2
74%
M3
65%
M4
59%
M5
54%
M6
49%
M7
45%
M8
42%
M9
39%
M10
37%
M11
34%
M12
Industry benchmark: 55% at 6 months. KOI demo: 54% — below benchmark. Critical drop-off: months 4–6 — target for intervention.
At-risk member interventions
Nguyen Van An M0234
87%
churn risk
→ Personal outreach Revenue at risk: 18.4M ₫
Le Thi Bich M0891
74%
churn risk
→ Re-engagement offer Revenue at risk: 29.3M ₫
Tran Quoc Hung M1102
69%
churn risk
→ Class recommendation Revenue at risk: 12.5M ₫
Pham Thi Thu M0457
62%
churn risk
→ PT consultation Revenue at risk: 18.4M ₫
Hoang Van Nam M1389
58%
churn risk
→ Referral incentive Revenue at risk: 12.5M ₫
All retention interventions require advisor or manager approval before sending.
Win-back scenario modelling
Freeze offer (1 month)
Estimated saves: 6 of 12 targeted
ROI: 65.7M ₫ protected revenue
PT consultation call
Estimated saves: 4 of 8 targeted
ROI: 46.6M ₫ protected revenue
Referral incentive
Estimated saves: 3 of 6 targeted
ROI: 31.3M ₫ protected revenue